Before you watch this video of the investigation into Twitter, I have to warn you that the discussions held by these Twitter employees IS NOT family friendly. If you’re at the office, turn down your speakers or put on your headphones. If the children are in the room, ask them to cover their ears. 
With that warning out of the way, here’s what you should be really worried about . . .

If you have held a private conversation on Twitter, and possibly any other social platform, your conversation was NOT private. Even if you deleted sensitive discussions you held privately online, not only are they still there, the information you discussed -- attached to your personal profile -- is being traded like a commodity.

Have you discussed personal family matters with others over private messages?
Have you talked about your health or the diagnosis of a loved one?
Have your vented relationship challenges to a close friend?
Have you expressed intimate sentiments to your spouse or partner?
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If you’ve done any of those things, and again, even if those messages have been deleted, they are now attached to your personal “virtual profile” and bought and sold thousands of times over.

As one Twitter employee called it, "it’s creepy big brother."